LEARN MORE ABOUT US

FALL IN LOVE WITH YOUR WATCH… AGAIN.

We believe that a strap is an integral part of a watch’s DNA. A beautiful strap has the power to twist the style of your watch, just like a classy pair of shoes can turn a casual outfit into an elegant one. 

Why shouldn’t your watch deserves the same attention? 

Our mission at LUGS is to provide you with straps of truly exceptional quality so you can change style without changing your watch!

CHANGE THE STRAP, NOT THE WATCH !

DETAILS MATTER.

Because we don’t joke about serious things, our straps are only crafted from the finest materials with a loving, unconditional attention to details.

Our leathers come from the most prestigious French tanneries, with an incomparable softness and suppleness, they ensure unrivaled comfort.
(truly unrivaled!)

We all know, we, great watchmaking experts (at least in our neighbourhood! ;), how much each detail of a watch makes all the difference.

Every single part of our straps, visible or not, have been thoroughly thought out. This is because we know you will be amazed by those luxurious finishing touches!

CHECK THEM OUT !